Does Dating Apps Create Stronger Marriages? – Love at first sight, it appears, can lead to stronger marriages. According to recent research, dating apps can lead to more fulfilling marriages than offline relationships. Online dating services such as Match, Tinder, Bumble, and Hinge, as well as marriage counseling apps such as Lasting, are changing the way couples cultivate long-term relationships.
However, the success of online dating is not a new phenomenon. In fact, over 15 years of data show the strength of online relationships and why. Researchers at the University of Chicago began a seven-year study of marriages formed both online and offline in 2005. Marriages formed through online relationships were found to be more likely to last longer than marriages formed offline. “Marriage breakups were recorded in approximately 6% of people who met online, compared to 7.6% of people who met offline,” according to the survey. “On a satisfaction survey, marriages for people who met online received a mean score of 5.64, compared to a score of 5.48 for marriages for people who met offline.” This data laid the groundwork for future studies of this type.
Another 2013 study published in the journal Proceedings of the National Academy of Sciences discovered that marriages formed online were more likely to be satisfied. The divorce rate for couples who met online was less than 6%, while the divorce rate for marriages established offline was nearly 8%. Four years later, researchers at the University of Essex in the United Kingdom and the University of Vienna in Austria discovered that marriages that began with online dating were less likely to end after one year when compared to couples who did not meet using an online service.
Online dating is still the most popular way for couples to meet today. According to The Knot’s 2019 Jewelry and Engagement Study, 22% of couples meet online and then get engaged. Tinder, the dating app behemoth, is responsible for 30 percent of all engaged couples who met online, with OkCupid and Bumble rounding out the top three. Other resources, such as Match and Hinge, maintained consistent rankings among the top seven online dating tools.
Does Dating Apps Create Stronger Marriages?
Yes, studies show that Dating Apps Create Stronger Marriages.
There’s an explanation why online dating could be associated with fewer long-term divorces. We talked with experts to find out why, and we’ve broken down how dating apps can lead to better marriages below.
1. Apps Encourage ‘Intentional Dating’
Dating Apps Create Stronger Marriages – One distinguishing feature that can set online daters apart from others is the desire to find a long-term relationship. “Every app has a different connotation depending on where you’re swiping or tapping,” says Match’s Chief Dating Expert Rachel DeAlto. “However, these apps attract a lot of users who are looking for them. They sincerely want to be in a relationship. And when you have the goal and know what you’re looking for, you approach a partnership in a different way, which I believe makes a significant difference.”
Tinder was the most popular dating app in the United States by scale in 2019, with 7.86 million registered users. With 5.03 million users, Bumble took second place. Plenty of Fish, Match, and OkCupid rounded out the top five apps.
“We find that people who connect online are more in touch with what they’re looking for and what they want to get out of the experience,” Bumble’s Director of Community Experience Cecily Gold Moore tells The Knot. “For better or worse, meeting someone online will make it easier to pose questions that might otherwise be too intense for a first or second date, such as, ‘What kind of commitment are you looking for?'”
2. Online Dating Fosters Deeper Connections… Faster
Dating Apps Create Stronger Marriages – Intentional daters use apps with a particular goal in mind, which for the majority of users is to find a meaningful link with a partner. According to Moore, Bumble users prefer long-term relationships over casual ones. “In a study, we conducted two years ago, we discovered that over 85 percent of our users are searching for a motivated and long-term relationship, not a hookup,” she explains. “We’ve discovered that when you’re straightforward on your goals and intentions, you’re more likely to find success in dating because there’s no guesswork and you’ve completely put yourself out there.”
She goes on to say that online dating helps people to have truthful conversations earlier, laying the groundwork for a long-term relationship. “You will remain true to who you are in the process if you have the courage and self-love to decide how you want to be handled in a relationship,” she says. “Dating necessitates clear communication, the establishment of boundaries, intentions, and expectations—as well as an awareness that if your intentions do not agree, it is appropriate to move on.”
According to DeAlto, the user purpose behind using a robust service like Match distinguishes the partnership from offline couples from the start. “[Match users] are just looking for a friendship,” she says. “Some people want to date a little deeper—to get to know people, and that’s where the difference [from other apps] comes in.”
3. Highly Selective Dating Leads to Alignment With Values
Dating Apps Create Stronger Marriages – Users may also use dating apps to find an equal partner rather than settling for someone who isn’t a good match. According to Liz Colizza, Head of Couples Therapy for Lasting, this prepares online relationships for success. “Because the pool of possible partners is huge and because of the structure, online dating allows people to be highly selective about who they want to speak to,” she says. “People want to find other people who are compatible with them, but they don’t always know where to look. People may use online dating sites to pair with potential partners.”
Furthermore, dating apps allow couples to have open and frank discussions about their interests sooner than they would if they met in person. “Relationships only last when the interests are compatible,” Moore says. “Online dating [allows couples to] reveal the goals almost instantly.” “It also [provides users with a platform] for understanding and communicating their beliefs and goals. Knowing yourself is the first step toward understanding what you require as a good partner and how to be one yourself.”
4. Algorithms Know Their Users
The success of a dating app can be determined by its algorithm. The way an app shows profiles can affect the effectiveness of its matchmaking, whether users are swiping right or liking profile prompts. Hinge, for example, enables users to share extensive information about themselves on their profile with the use of question prompts and picture captions, allowing them to make a more educated, meaningful decision when it comes time to “like” someone. According to a spokesperson for the app, “Hinge’s proprietary algorithm combined with the questions, which are specifically designed to help elicit more personal answers, help foster truthful conversations and strong connections right from the start.” “While an online connection can be the start of a solid relationship, real-life dates and time spent together are critical to making a deep connection.”
Hinge launched a campaign called “Designed to be Deleted” in 2019. This emphasized the importance of users making a connection quickly, enabling them to uninstall the app. “[The campaign] reinforces our core conviction that dating apps should be used to achieve a goal, not as a game or medium of entertainment,” the rep adds. “We agree that technology is most successful when it brings people together rather than separates them with screens.”
According to their own research, Hinge arranges a date every four seconds, and 75% of users who have gone on a first date via the app want to set up a second. The hinge was the most frequently discussed dating app in the New York Times wedding announcements section in 2017, demonstrating that the technology behind their algorithm is critical for long-term success.
Personality tests are used to fill out dating profiles on websites such as Match and eHarmony. This information is combined with user activity to generate an algorithm that will show the best possible matches.
Tinder announced in 2019 that user activity is in charge of managing the matching algorithm. “We prioritize future matches that are active and active simultaneously,” the company wrote in a blog post. “Using the app allows you to be more visible, see more accounts, and make more matches. This is the most crucial aspect of our algorithm. Any time your profile is Liked or Noped, our current system updates the potential matches you see, and any adjustments to the order of your potential matches are reflected within 24 hours or so.”
5. Dating Apps Connect Unlikely Matches
Dating Apps Create Stronger Marriages – Simply put, dating apps facilitate the meeting of unlikely partners. It’s no wonder that the popularity of dating apps has risen in tandem with the increase in interracial marriages. “Three in ten of those who claim they met their partner online indicate that their partner is a different race or ethnicity, compared to 19 percent of those who met their partner offline,” according to a 2019 Pew Research Center study. According to the same report, couples who meet online are more likely to have opposing political views. Apps broaden the dating pool due to their ease of use. As a result, users meet potential friends they would not have known otherwise.
“Before apps, you could only date people you met or who were friends of friends, and that doesn’t mean your person is in that small circle,” DeAlto says. “The apps have allowed you to concentrate on the attributes of the person you’re looking for rather than accessibility.”
Moore claims that Bumble success stories all come to the same conclusion. “Dating apps are perfect places to meet people you would not have met otherwise,” she says. “For example, most of us have the same commute to work and eat at the same restaurant every day. We’re constrained by our habits, which restricts the number of new people we may encounter. We’ve heard numerous success stories from our users, including those who met their significant other on Bumble despite growing up on the same street.”
Online dating isn’t going anywhere anytime soon because it’s so convenient. Instead, analysts expect that their influence will only expand in the future. “Online dating isn’t going anywhere,” DeAlto emphasizes. “As a species, we’ll be dating online even more than we’ll be finding people to date in person… This is much more effective for people who lead hectic lives.”
Despite the fact that links are sparking behind a computer, DeAlto still believes in the magic of finding a true soulmate online. “Believe that any of this is magical… Continue doing what you’re doing, and I guarantee you’ll get the results you’re looking for.”
See also: Facebook Dating on Desktop
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