How to Sell on Facebook Marketplace: New Growth for 2021


How to Sell on Facebook Marketplace – Facebook is a vital platform for marketers looking to market their goods to specific markets.

Facebook market, once a peer-to-peer marketplace only, has now become an integral part of the market.

As the retail landscape becomes more omnichannel, with more and more options to sell in various locations, Facebook Marketplace allows brands to capitalize on the conversations that are already taking place on Facebook.

As of October 2018, over 800 million people around the world used Marketplace each month to search, purchase, or sell goods, providing retailers with an opportunity to drive discovery and sales of key products in a location where their customers are already shopping. How to Sell on Facebook Marketplace

Do keep in mind that Facebook Marketplace is currently only available for US merchants. 

Here’s what you need to know to start using Facebook Marketplace right away.

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What is Facebook Marketplace?

A marketplace is a convenient place for people to find, purchase, and sell things.

Filtering results by the venue, category, and price allows people to find what they’re searching for.

You will hit buyers where they are already by listing on Marketplace. How to Sell on Facebook Marketplace


Items in the following categories can be listed by individuals and brands:

  • Classifieds.
  • Clothing & Accessories.
  • Deals.
  • Electronics.
  • Entertainment.
  • Family.
  • Hobbies.
  • Home & Garden.
  • Housing.
  • Vehicles.

Shoppers may display specific categories, all categories, or search for a specific product.

Related: Using Facebook Marketplace for Business

Things To Consider When Selling on Facebook Marketplace

  1. Orders must be shipped within 3 days and received within 7 days.

For brands that produce handmade products, it is important to adjust the amount available to account for any supply and demand issues.

  1. Not all eCommerce platforms sync with Facebook Marketplace.

The eCommerce platforms with which Facebook Marketplace has partnerships are listed below.

  • BigCommerce.
  • ChannelAdvisor.
  • ShipStation.
  • Shopify.
  • Zentail.
  • Quipt.
  • CommerceHub.
  1. There will be lots of communication/messages from buyers.

“For some users, Facebook Marketplace is still a novel idea. Be patient in educating your customers by answering questions respectfully and in a timely manner,” said Danette Martin, owner of Sweetums Signatures, a custom decal company.

As in every sales platform, you can receive inquiries from people who are interested in buying your product or from people who have already ordered and are arranging for delivery.

You’ll want to quickly perfect the sound and contact models for pre-and post-purchase inquiries from customers.

Customer support interactions are an often-overlooked opportunity to highlight the brand’s voice and genuinely satisfy consumers.

The Benefits of Selling on FB Marketplace

Facebook Marketplace provides a simple way to aid in the exploration of a company and its goods.

  1. Extended reach.

Retailers on Marketplace will be able to sell their brand and goods on the platform.

  1. Personalized customer experience.

Facebook Marketplace displays items that are important to buyers, assisting the company in finding the right customers.

This ensures that the product is seen by the right people, which increases the likelihood that the interaction will lead to a purchase.

How to Sell on Marketplace

Selling on Facebook Marketplace is easy, but the process differs for merchants and individuals. We’ll look at both in this article.

FB Marketplace Q&A

Starting to sell your products on Facebook Marketplace is a significant step, so make sure you understand all about the platform and how it interacts with your eCommerce provider.

  1. Does Facebook charge for Marketplace?

Unlike other marketplaces, Facebook Marketplace does not charge listing fees.

  1. How do you download Facebook Marketplace?

Facebook Marketplace is now integrated into the Facebook app and the website.

BigCommerce merchants can monitor their Facebook activity through the Channel Manager.

  1. How do I increase marketplace sales on Facebook?

There are many ways to improve the Marketplace listing in order to draw more sellers. Test one or more of these approaches to see if they work.

  • Increase the number of keywords in your listing’s title and summary.
  • Write a longer summary that includes more information about the object.
  • Hire a skilled photographer to shoot your products.

Facebook Marketplace Rules

View the Facebook Marketplace Commerce Policies to learn more about Marketplace, including what types of goods are permitted and prohibited.

Marketplace, buy and sell parties, page stores, and Instagram Shopping are all covered by the Commerce Policies.

  1. Certain items cannot be sold.

Facebook keeps a list of products that aren’t permitted to be sold on Marketplace. There are some examples:

  • Adult products or services.
  • Alcohol.
  • Animals.
  • Digital media and electronic devices.
  • Event tickets.
  • Gift Cards.
  • Healthcare items (thermometers, first-aid kits, etc.).
  • Illegal, prescription, or recreational drugs.
  • Tobacco products or tobacco paraphernalia.
  • Unsafe supplements.
  • Weapons, ammunition, or explosives.
  1. You must sell a physical item.

Anything that isn’t a physical object that can be purchased cannot be sold. As an example:

  • “in search of” posts.
  • lost and found posts.
  • Jokes.
  • News.

Services such as housekeeping and event tickets are only available on the marketplace in collaboration with one of Facebook’s partners.

  1. The description of the item must match the image.

The images you upload for the item must fit the title and description you give it.

  1. Before-and-after pictures are prohibited.

Facebook items cannot have a picture before or after (example: a photo showing weight loss).

Facebook has gone to great lengths to ensure the Marketplace is a secure online marketplace for people to buy and sell.

If your item is delisted and you believe you have not violated the Commerce Policies, you can appeal the decision, and Facebook will reconsider.

If you come across an item for sale that you believe violates Facebook’s Community Standards or the Commerce Policies, you have the option to report both the item and the seller.


As of October 2018, over 800 million people around the world used Marketplace every month to browse, purchase, or sell products.

As competition grows and omnichannel tactics become more prevalent, retailers are searching for new ways to diversify their distribution channels, including tapping into existing networks and online platforms.

People can use Facebook Marketplace to discover, purchase, and sell products. By listing on the marketplace, you can hit customers.

See also: Why You Don’t Have the Facebook Marketplace Option

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