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Facebook Marketplace Not Showing Prices

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Facebook profile on Marketplace

Facebook Marketplace Not Showing Prices – Why are moreover half of the “FREE” listings not free?

Background

In 2016, Facebook Marketplace was launched as a way for individuals to purchase and sell items in their local communities.

“More than one-third of Facebook users in the United States utilize Marketplace at least once a month.” -From the Facebook Newsroom

The Conundrum
Assume you want to check out some of the local hot bargains, and maybe even score some freebies. You’d presumably do something along these lines:

Open your Facebook account.
Select “Marketplace” from the drop-down menu.
When you filter by FREE, you’ll notice…

Items are listed as being free, however, they aren’t.

Then you filter by $1, just to find out…

Items are listed as $1, however, they are not.

Finally, you’ll be perplexed…

What’s the deal with the listings for $123,456,789 and $999,999,999?

Empathy
When I was hunting for a decent offer, I had this experience. I completed a cognitive walkthrough from the seller’s perspective by advertising my unwanted products on the Marketplace to better comprehend what was going on.

I got carried away and ended up making eight purchases totaling $197.

I also conducted an expert review and heuristic analysis to have a better understanding of the product and identify any potential issues.

User Interviews
After looking at both the buyer and seller viewpoints, I wanted to see if the issues I saw were customer pain points. In addition, I wanted to look for some other requirements.

Primary Sources
By directly emailing buyers and sellers on Facebook Marketplace, I was able to gather a significant sample of both buyers and sellers. I was able to schedule live interviews, distant interviews, and chat messages.

Secondary Sources
In addition to recruiting users, I combed through news articles, discussion boards, and the internet to see what others had to say.

Analysis of Competitors
Finally, I looked into competing sites such as Craigslist, eBay, and Etsy. What are the competitive advantages of Marketplace? How do its competitors deal with these issues?

What I learned about synthesis
Following are the results of my cognitive walkthrough, user research, and competitive analysis:

When a seller makes a Marketplace listing, the “price” input box is limited to a single monetary value between $0 and $999,999,999.

However, sellers require more listing options, such as:
Make a proposal
Choose from a variety of related items with varying pricing.
Request a quote from the seller
Because they don’t have these possibilities, merchants frequently opt for:
‘Zero’ (Free)
$1 \s$123,456,789
$999,999,999
Furthermore, dishonest vendors offer their things as FREE or $1 on purpose to draw attention to their ads. This guy, for example:

Why Is This Important?

When buyers click on a listing and the pricing does not match the description, they become frustrated.

There are no additional pricing options for ethical retailers, which frustrates them.

Unscrupulous sellers are taking advantage of the system and getting away with it.

Related: Why Facebook Marketplace is not Available to You

Personas in Scenario
I constructed scenario personas based on my research and data synthesis to capture the various emotions, reactions, reasoning, and behaviors of my consumers.

To avoid making biased assumptions, I elected not to define my personality by stereotypical demographics such as age, gender, ethnicity, or stock photographs.

Tasks to be completed
My research and data synthesis also assisted me in identifying trends and pain areas that I could turn into tasks:

“When I try to sell something, I want purchasers to make offers so I can see who is the most willing to pay.”
“I want to tag the price of each item in a single listing so I don’t have to waste time producing many listings when I have multiple related products to sell.”
“I want individuals to approach me about price when I offer my service on Facebook Marketplace so I can provide them personalized quotes.”
“When I’m browsing listings, I’d like to report sellers who are lying about their prices so that their items don’t appear in my feed.”

Ideation
I sketched and wire-framed numerous alternative concepts and potential solutions while keeping my scenario personalities and jobs-to-be-done in mind.

a few examples of my wireframes and sketches
After considering several options, I decided to prototype the solutions that would have the most influence on the user experience and could be deployed quickly.

Design for the eye
Too many designers believe that to remedy a product’s issues, the entire UI must be redesigned. I choose to avoid this strategy for the following reasons:

I don’t have nearly as much data and research as Facebook has.
Users would have to learn a new system if the Marketplace was redesigned.
I’m looking for a solution that can be implemented in a reasonable amount of time.

Design Kit for the Facebook Messaging Platform
I was able to go right from sketches to high-fidelity designs since I leveraged an existing design framework.

My Suggestion (4 Parts)
1. Allow vendors to select from a variety of pricing alternatives.
Don’t make merchants list a single dollar amount.

2. Allow vendors to set different prices for different items in their listings.
Don’t make it mandatory for sellers to create several listings or to use the description to indicate specific prices for related items.

3. Allow buyers to report merchants that advertise phony prices.
None of Facebook’s ten alternatives for reporting a listing include a way to report false price advertising.

4. Create algorithms to detect phony pricing advertising automatically.
“Behind the scenes, AI is making Marketplace more efficient and tailored for buyers,” Facebook claims. If this is the case, the AI should begin recognizing fraudulent pricing advertising and reporting it automatically.

Improvements to be made (3 Parts)
When creating a listing on the web version of Facebook Marketplace, the following changes might be made:

1. Always show the label for the input field.
The placeholder should not be used as a label. When examining the input, it makes the form difficult to scan.

2. In the user’s terms, report invalid input.
Converting incorrect input to “NaN” (a coding word for “Not a Number”) is not a good idea. Make use of language that your user will comprehend.

3. Do not enable the user to continue until all input errors have been corrected.
I discovered that once the “Next” button was enabled, it didn’t automatically disable if you went back and changed the price incorrectly. This results in a broken condition in which you can submit a listing with a NaN price.

Prototyping
Because my solution relied on producing a listing and entering in data, I picked Framer X as my prototyping tool because it allows the user to use the keyboard.

Testing for Usability
I randomly allocated 5 participants to four different scenarios using my Framer X prototype.

Related: Facebook Marketplace Without Facebook Account Local Community Near Me



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