How to Use Medium: A Beginner’s Guide to Writing, Publishing, and Promoting on the Platform is a beginner’s guide to writing, publishing, and promoting on the platform.
What are the similarities between the White House, Sports Illustrated, and my cousin Jimmy?
They all use Medium to distribute their articles.
This section comprises State of the Union addresses and policy announcements for the White House. Meanwhile, Sports Illustrated publishes The Cauldron, a sports news publication. Jimmy, my cousin? He writes a regular column about advanced cat grooming techniques.
That, my friends, is Medium in a nutshell.
What is the definition of Medium?
Medium is an open-access social publishing platform that features a varied range of stories, ideas, and opinions. When Ev Williams, the founder of Medium (and Blogger creator/Twitter co-founder), originally launched the platform in 2012, he wrote:
Medium is about what you have to say, not who you are or who you know.”
Medium’s overall style is basic, with lots of white space and limited formatting options, which helps to emphasize the value of what you’re saying. Do you want to use Comic Sans as the header typeface? You can’t do it. Such design heinousness will not be tolerated on Medium.
But that’s just one of the many minor quirks that come with being a Medium user. If you’re new to the platform, there’s a lot to understand before you hit the publish button. Let’s get started…
Why do you want to write on Medium?
Medium gives you the chance to reach a new audience with your content as a marketer. It’s crucial to note, though, that this isn’t another Twitter or Facebook. According to Williams, Twitter represents “what’s occurring,” traditional journalism represents “what’s happened,” and Medium represents “what truly happened.” Longer-form, more well-thought-out content is encouraged on the site. (Of course, given Medium’s open-to-all nature, it isn’t the only form of content available.)
You’ve come to the correct place whether you’re interested in Medium’s publishing possibilities or simply want to learn more about the platform before creating an account and diving in.
How to Make the Most of Medium
Getting Started with Medium 1. Creating a Username and Password
While anybody may access Medium content (regardless of whether or not they have a Medium account), you must have an account and be logged in to publish and engage with others on the platform.
Fortunately, going to Medium.com and clicking the “Get started” button in the center of the page (or the “Sign in / Sign up” link at the top of the page) will take you less than a minute to make an account. From there, you may pick between Twitter, Facebook, Google, and email as your sign-up choices.
Sign up for Medium using Twitter or Facebook, in my opinion. Once your account is set up, all of your existing Twitter/Facebook connections who are on Medium will automatically follow you. This saves you the effort of having to start from scratch with a new audience. You can also link your Twitter or Facebook account to your Medium account later via the Settings menu, regardless of the option you choose to start with.
You can also adjust your username/profile page URL from the Settings menu. If you sign up for Twitter, the URL for your profile page will be medium.com/@YourTwitterHandle by default. However, you have the option to modify it. You can also control the email notifications you receive from Medium from the Settings menu. (In the sections that follow, you’ll learn what causes these messages.)
What are the other important things to keep in mind when it comes to setup? For your Medium profile page, upload a profile photo and write a short (maximum of 160 characters) bio. (Note: If you sign up with Twitter, your Twitter profile pic and bio will be synchronized to your Medium account immediately.)
2. People, Publications, and Tags to Follow
The content that appears in your Twitter feed is mostly from the accounts of the individuals and organizations you follow.
The material that appears in your Medium feed is sourced not only from the accounts of the individuals and organizations you follow but also from the publications and tags you follow. Furthermore, when you search for material on Medium, the results include persons, publications, and categories.
A collection of stories focused on a common theme is referred to as medium publishing. They may be made by anyone, including yourself, and the process is fairly simple. By default, as the creator of a publication, you have the power to a) add authors to your publication, b) edit and publish the stories that your authors submit, and c) check the metrics for all of the tales that are part of your publication. You’ll also be able to appoint new editors as the publication’s creator (so they can do all of that stuff I just mentioned).
Check out my previous piece, “8 Medium Publications You Should Be Following,” for a better understanding of what Medium publications are all about and the kind of articles that appear in them.
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