How to Use Influencer Marketing on Facebook – Ever seen your favorite celebrity like the likes of Christiano Ronaldo, Charlene Adair, Shakira, and others telling the world how awesome and effective a particular product is using the Facebook app? This set of people are referred to as Facebook influencers. They make use of their popularity and influence to market that particular product thereby promoting sales.
With over 2 billion Facebook users and millions of business owners, Facebook has become one of the most effective platforms to buy and sell goods and services.
Apart from Instagram, Facebook influencer marketing has become a good to go option because of its popularity and large number of active users. Facebook provide a larger audience and helps you reach your target and potential customers. Research shows that over 1.20 billion Facebook users access their Facebook account on a daily basis.
Another reason why Facebook has become a good to go option in influencer marketing scheme is its inbuilt Analytics tool. You can study the demographics and make up your mind on your target audience. Facebook also lends a helping hand to you by surveying analytically in using this tool to conduct a sentimental analysis on the attention, reactions, likes, shares, and comments your content is receiving.
How to Use Influencer Marketing on Facebook
1. Set your Goals and Targets:
Plan strategically offline. Decide on the number of people you will like to reach out to and how you are ready and willing to impact them positively. But ensure your goals are realistic.
2. Performance optimization:
It is important to keep track of your performance because no marketing plan is perfect. But monitoring and tracking your performance will help you know how much effort you have put in so far, your present fair and how much progress you have made from your Facebook Influencer marketing.
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3. Outreach and visibility:
Endeavor to run Facebook ads to promote your contents or products. Facebook ads improve your visibility. You can not guarantee of all your Facebook influencer marketing followers to see the contents you post at all time or the thousands of news feed they get to see each time they access their Facebook account can make it hard your content to reach them. Facebook ads overall can help you target your ideal audience and boost engagement.
4. Sharing experiences through live videos:
Performing a Facebook live video is another form of content that can engage your audience. In a report made by Facebook they stated that their users spend three times longer watching a Facebook live video than any other type of video. So with this level of engagement, you get your Facebook influencer to share the experience from using your products or the services you run through a live video.
5. Promote Giveaways:
As funny as this may sound, you can create compelling videos and stories but it might not catch the interest of your potential customers. Almost every individual loved the sound of ‘freebies’ so promoting giveaways goes a long way in promoting your brand and attracting more audience to your platform.
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