Facebook Marketplace Vehicles – Why You Should Pay Attention to Facebook Marketplace for Autos

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In October 2017, Facebook made a push to enlarge the sale of used cars under its ever-growing Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace has advanced rapidly as the preferred site to buy and sell.

The marketplace is also growing as an e-commerce platform that now permits businesses to sell, collect a payment, and offer to ship for products. With all of these changes, what would be the next reasonable development? Autos.

In an interview last year, Facebook Product Manager Bowen Pan stated: “We noticed that autos are one of the most sought after categories on Marketplace with millions of Americans looking at cars and vehicle listings every day.”

The decision to expand auto sales on Marketplace came with little fanfaronade, but it included partnerships with some big names in the auto industry. In order to expand the selection of vehicles available to US shoppers, Facebook has partnered with Edmunds, Cars.com, Auction123, CDK Global, Socialdealer, and Kelley Blue Book.

Reach Buyers Where They Are

With over 214 million users in the US alone, Facebook is where people are at. Facebook Marketplace is where many of these users have decided to buy and sell things. It seems that sites like Craigslist are quickly disappearing into oblivion, partly because of uncontrolled scams that occur regularly.
Scamming is much more difficult on Facebook. Buyers and sellers can see each other’s public profiles. In addition to a secure payment feature, Facebook Marketplace is rapidly becoming the preferred site to buy and sell.

Although Facebook has not disclosed user-ship for Marketplace, Facebook estimates that 550 million people visit a formal “buy and sell” group on Facebook each month. Compare that to the 170 million people who visit eBay each quarter, and 55 million who visit Craigslist per month. This really puts things in viewpoint as to where the buyers are assembling.

Powerful Tools for Selling

Facebook Marketplace has some powerful tools that are a natural fit for marketing vehicles.

Marketplace for Autos has partnered with Kelley Blue Book to provide value estimates, as well as fuel economy and other information about listed vehicles. This is all available in a mobile-friendly listing that allows you to target buyers on the go.

The most powerful tool on Marketplace, however, is the built-in messaging capabilities. For the same reasons pointed out earlier, there is a high level of trust when it comes to communication through messenger.

When interested in a particular vehicle, all a buyer needs to do is send a quick message. The marketplace is connected to your dealerships Facebook Page, and anyone authorized on your page can respond to the inquiries. You can also merge Facebook Messenger with your live chat provider.

The marketplace does require that you use one of their preferred inventory partners for listing your inventory, but luckily they have several popular providers to choose from.

A Game Changer

In the fast-changing world of automotive internet retailing and e-commerce, Facebook Marketplace is assured to make a screamer. The marketplace is certainly a platform that should be on your beam in the short term and part of your long term plans for selling online.

 

References:

  • Why You Should Pay Attention to Facebook Marketplace for Autos. https://www.cbtnews.com/pay-attention-facebook-marketplace-autos/
  • Car Dealer Marketing Blog – EZ Results. https://www.ez-results.ca/blog/
  • Why You Should Pay Attention to Facebook Marketplace for Autos. https://www.cbtnews.com/pay-attention-facebook-marketplace-autos/
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