How To Sell on Facebook Marketplace: A New 2021 Growth Channel


How To Sell on Facebook Marketplace – Consider settling into your sofa after a long day at work and turning on your television — only to discover that it only displays one channel.

You’d be perplexed, irritated, and frustrated.

When people have choices, they react better, and it’s even better when those options match with things they already do.

When Blockbuster was still around, we’d gather our popcorn and candy and choose a film. It’s logical.

  • How do I order Uber Eats while riding in an Uber? Certain.
  • Interested in booking an AirBnB experience while staying in your AirBnB? Naturally.
  • Are you planning to rent a car and a hotel at the same time? So easy.

Determining your sales channel strategy is similar: it’s critical to provide your shoppers with a variety of options.

According to the BigCommerce 2018 Omnichannel Study, fewer and fewer shoppers are making in-person transactions, preferring to make them online.

In a six-month stretch, only 9.6 percent of Gen Z respondents purchased an item in a physical store. That is significantly less than older generations purchase items in a physical store – significantly less than their elder generations purchase items in a physical store (Millennials at 31.04 percent , Gen X at 27.5 percent , and Baby Boomers at 31.9 percent respectively).

Why Facebook Marketplace?

Facebook is a critical platform for marketers looking to market their goods to highly targeted audiences.

Previously available only as a peer-to-peer shopping marketplace, Facebook Marketplace now allows merchants to sell.

As the retail landscape becomes increasingly omnichannel, with increasing opportunities to sell in new locations, Facebook Marketplace enables brands to capitalize on existing Facebook experiences.

As of October 2018, Marketplace was used by over 800 million people worldwide each month to search, purchase, and sell goods, providing retailers with an opportunity to increase awareness and sales of key products in a location where their customers already shop.

Do keep in mind that Facebook Marketplace is currently only available for US merchants. 

Here’s what you need to know to get started with Facebook Marketplace.

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What is Facebook Marketplace?

Marketplace is an easy-to-use platform for individuals to discover, purchase, and sell products.

Individuals can narrow their search results by area, category, and price.

Through listing on Marketplace, you can connect with buyers right where they are.

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Facebook Marketplace Categories

People and brands may list items in the following categories:

  • Classifieds.
  • Clothing & Accessories.
  • Deals.
  • Electronics.
  • Entertainment.
  • Family.
  • Hobbies.
  • Home & Garden.
  • Housing.
  • Vehicles.

Shoppers can view certain categories, view all categories, or search for a particular product.

Things To Consider When Selling on Facebook Marketplace

1. Orders must be shipped within 3 days and received within 7 days.

For brands that sell handmade products, it’s important to adjust the quantity available to account for supply and demand issues.

2. Not all ecommerce platforms sync with Facebook Marketplace.

Below are examples of ecommerce platforms Facebook Marketplace is partnered with.

  • BigCommerce.
  • ChannelAdvisor.
  • ShipStation.
  • Shopify.
  • Zentail.
  • Quipt.
  • CommerceHub.

3. There will be lots of communication/messages from buyers.


As with any distribution platform, you’ll receive inquiries on Marketplace from people interested in buying your product or from those who have already ordered and are arranging for delivery.

You’ll want to quickly perfect the tone of voice and contact models for pre- and post-purchase inquiries from customers.

Customer support communications are an often overlooked opportunity to showcase the brand’s voice and genuinely satisfy consumers.

The Benefits of Selling on Facebook Marketplace

Facebook Marketplace offers an easy way to help increase the discovery of a brand and its products.

1. Extended reach.

Retailers on Marketplace will be able to get their brand and products into the marketplace.

2. Personalized customer experience.

Facebook Marketplace shows consumers items that are important to them, assisting the company in attracting the right customers.

This helps ensure that the product is viewed by the right audience, which increases the likelihood that the interaction will result in a purchase.

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