Facebook Marketing Trends 2020  

Facebook Marketing Trends 2020
Facebook Video 
The video is still an integral part of Facebook marketing in 2019. Various studies and statistics have shown that video is still the king of content. Mark Zuckerberg also affirms that Facebook users watch an average of 100 million hours of video every day.
Facebook Marketing Trends 2019

Also, it has been found that an unfathomable amount of Facebook videos consumed stands at 135% which has more organic reach than photos.

Thus, marketers can plug into this, by adding Facebook video to their digital marketing plan in 2019.

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Facebook Live 
The average Facebook live engagement has been discovered to stand at 178%, which is higher than their average post engagement.
With the average reach of Live posts increasing more than double. Facebook Live videos, enables real-time interactions between publishers and audiences, which has facilitated its success so far.
A user can leverage on the Facebook Live marketing by;
– Creating a Facebook event
– Social shares
– Recap
Facebook AR/VR 

The Camera Effects Platform and Facebook Spaces is evolving to lead the way towards an exciting new realm of interactions. It has been admitted by Zuckerberg, that what phone cameras are currently doing is just primitive versions of what AR experiences will eventually be.

Three key aspects of Facebook’s new AR platform Precise location:
This places varying imagery in the camera’s viewfinder

3D effects: This platform is designed to build out 3D environments using a 2D photo

Object recognition:
This feature enables users to use real-time visuals to have a new form of interactions with images.

Facebook Spaces 
With this platform, people can interact with friends (as avatars) in virtual reality. It creates an environment where friends can meet, even if they are not in the same physical space. In this virtual world, users can share various forms of media to each other live.

Marketers can benefit from Facebook spaces, by the product information it offers, with the possibility of users pointing to virtually anything, and have all sorts of information pop up. The Facebook spaces platform is dependent on 360-degree content.

GIFs do not require the same amount of investment, given to videos, carousel and lead ads. Also, existing video assets can be repurposed as Facebook GIF ads, making it win on repeat. Giphy has over 100 million daily users, sending 1 billion GIFs each day.

Press and hold videos 
This format enables you to interact with audiences in real time right on their Newsfeed. Your subscribers can be surprised with interesting content since the format is still relatively new.

360 Photos/Videos 
The 360-degree cameras provide brands with tools to tell stories from new vantage points. Shows can be explored from all vantage points, instead of just viewing photographs from behind-the-scenes or on the runway, as if you were there.

With the rise of 100,000 monthly active bots on Messenger, an instant connection is provided between brands and customers.

It provides customer service services, addressing basic queries and issues, and provides an automated interaction to drive sales.

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