Google Buys Actifio To bring Backup and Strengthen Google Cloud Data Protection


In the same week that Amazon is hosting its major AWS confab, Google is also announcing a move to develop its own business game with Google Cloud. Today the company announced that it is acquiring Actifio, a data protection company that allows data continuity organizations to be better prepared in the event of a security breach or other disaster recovery need. The deal rates Google as a rival against the likes of Rubrik, another big data continuity player.

Although the terms of the deal were not disclosed in the announcement; we will make an update to this article as we learn more. Notably, when the company was valued at over $1 billion in the 2014 funding round, it said it was planning for the IPO (which never happened). PitchBook data valued its value at $1.3 billion in 2018, but earlier this year it appeared to be raising capital at around 60 percent discount on its recent valuation, according to data given to us by the Prime Unicorn Index.

The firm also took part in a patent infringement suit against Rubrik, which it also filed earlier this year.

It raised about $461 million, with investors including Andreessen Horowitz, TCV, Tiger, 83 North, and more.

With Actifio, Google has stepped into one of the main business investment areas in recent years. The rise of increasingly sophisticated security attacks, combined with tighter data protection laws, has given new priority to the challenge of keeping and using business data more responsibly, and business continuity is a cornerstone of this.

Google defines startup as a “leader in backup and disaster recovery” offering virtual copies of data that can be maintained and modified for storage, testing, and more. The fact that it covers data in a variety of environments—including SAP HANA, Oracle, Microsoft SQL Server, PostgreSQL, and MySQL, virtual machines (VMs) in VMware, Hyper-V, physical servers, and of course Google Compute Engine—also means that Google has a large role to play in partnering with businesses in hybrid and multi-vendor environments rather than just all-Google stores.

“We know that customers have many options when it comes to cloud solutions, including backup and DR, and the acquisition of Actifio will help us better support businesses by deploying and managing business-critical workloads, including in hybrid scenarios,” writes Brad Calder, VP Engineering, in the blog post: In addition, we are committed to supporting our backup and DR technology and channel partner ecosystem, providing consumers with a range of solutions so that they can select the solution that best suits their needs.”

The company is preparing to join Google Cloud.

“We’re excited to join Google Cloud and expand on the success we’ve had as partners over the last four years,” Ash Ashutosh, CEO of Actifio, said in a statement. “Backup and recovery is important for enterprise cloud adoption and together with Google Cloud, we are well placed to meet the needs of data-driven customers across industries.”

Disclosure: This post can contain affiliate links, which means that if you click a link and buy anything we suggested, we may earn a fee. Read more about Affiliate disclosure here.

We believe and sincerely hope that this post was helpful to you, please show your support by sharing it with your families, acquaintances, friends, and relatives who might be in a dire need of this help-guide via Facebook, Twitter, as well as on Instagram platform using the social buttons on this page.

Copyright And Warning: Published contents (including posts and media) on this blog may not be reproduced, redistributed, republished either in whole or in part without due permission or acknowledgment from the Quick News Ng administrator.

The blog posts and other content on this blog is written and published with good intentions. If you own any of the content and believe that your copyright was violated or infringed, please ensure you contact us via [coolieecoldex(at)] to file a complaint, and actions will be taken with an immediate effect.


Please enter your comment!
Please enter your name here