Tips for naming your Shopify business – The perfect company name is one that is simple, distinctive, and meaningful all at the same time. Here are five things to consider when coming up with a business name.
1. Do a Competitor Analysis
Knowing what names to avoid and understanding why and how your competitors’ business names work for them will help you design your own business names. Doing a competitor analysis as your first step can save you a lot of time in the future. Consider the following while evaluating competitors:
- In their business name, what business or product values are they conveying? I’m not sure how that works for them.
- Is there a pattern to how these companies name themselves? It’s crucial to avoid coming across as “just another one of those companies.”
- Who is the best at it? Why does it work, and what can I do to come up with a better name?
2. Focus on Naming your Business not Describing it.
Most businesses fall into the trap of using overused phrases like ecommerce, direct, wholesale, discount, coupon, and shopping cart to describe their business name. A more effective business name should communicate your company’s and product’s ideals to customers on a deeper level. Try to come up with a name for your company that tells a story.
Consider the case of soleRebels, a real Shopify business.
At first sight, it’s clear that this is a shoe shopping website. However, a closer examination of the title exposes information about the company’s attitude. This is a cutting-edge brand dedicated to the creation of extremely comfortable footwear. The title format and the initial lower case both make sense because it is aimed at a younger audience.
3. How to make a more memorable name
The first step in getting into a customer’s mind is to come up with a distinctive business name, which is easier said than done. Your company name should try to stop a customer in their tracks and get them to think twice about your offering in the midst of a sea of competition. Here are some suggestions for coming up with a memorable name:
- Use alliteration or rhythmic speech (Luxe Lifestyle, Dragon Dagger, Happy Healthy Hot)
- Use a word that isn’t significant when taken out of context (haus is a name that makes you guess until you find out that it specializes in interior design solutions, home accessories and furniture)
- Keep it brief and straightforward.
4. Try purchasing a Brandable business name
Nonsensical business names that read and sound good are known as brandable business names. They frequently use Vowel/Consonant/Vowel letter patterns because these word constructions are typically short, catchy, and simple to recite and remember. Some shopify business names that are brandable include:
- Podirex Shoes
- Clickalifica Online
- Polix Direct
Domainify.com has a comprehensive list of Brandable company names.
5. Avoid combining words just to create a unique name.
When a business owner discovers that their idea for a business name has already been taken, they frequently make the error of creating terrible word combinations. For example, John chooses the name Luxurious Interiors for his company and discovers that it has already been taken. Because he’s already settled on a name for his company, he tries to choose names that sound similar, such as Luxteriors, Interlux, and Luxurio.
These concepts are a step backward since they are neither catchy, easy to speak, or remember. In these cases, we recommend starting from the beginning and implementing the previously given tips.
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