Facebook Ads Account Suspension: Two Red Flags

Facebook Ads Account Suspension: Two Red Flags

Has your Facebook ad account been suspended? Are you unsure how to appeal the ruling and get your advertising back on the air?

You’ll learn how to appeal to have your Facebook advertising account reactivated in this article.

Facebook Ads Account Suspension: Two Red Flags

You’re on your path to success, crushing your Facebook advertisements and increasing your ad spend… Then one day, you enter into your Facebook ad account and get the following warning message:

Your initial reaction is complete panic.

I’m here to assure you that everything will be fine. You’ll be “all systems go” in no time if you follow the simple action steps outlined in this article.

It’s tempting to believe that Facebook is trying to get you in this situation. Remember: It’s not a vengeful human laughing maniacally at your pain behind the screen. Your account was suspended because the algorithm received a red flag signal, and it is Facebook’s responsibility to mitigate dangers at all times.

There are two types of behaviors that often set off these red flags:

• Negative feedback rates are high.
• Not adhering to Facebook’s advertising guidelines

Read also: Facebook Ads for Ecommerce Stores | Facebook Marketing for Ecommerce Stores

Red Flag: Your Ads Generate High Negative Feedback

Users who you advertise to on Facebook can leave reviews on the platform. They have the option of:

Remove the solitary advertisement.
Hide all of your Facebook page’s postings.
I’m not a fan of your Facebook page.
Report the content of the ad as spam.

It’s reported as negative feedback when a Facebook user reports your ad for any of the concerns outlined above.

It’s not the end of the world if one or two people complain an ad, dislike your page, or hide your material. The problem arises when the ratio of negative feedback increases in relation to the total number of ad impressions.

Navigate to the ad level in Facebook Ads Manager to get the negative feedback score for each ad. Select the ad you want to see and click Preview. Select Facebook Post with Comments from the pop-up menu.

Click in the Performance Results area at the bottom of your ad post. A pop-up window will appear as a result of this action.

Look in the Negative Feedback area of the Post Details window.

Although the exact number that raises a red signal is unknown, in my experience, if you receive more than one spam report for every 5,000 impressions (about 0.02 percent), you should turn off that specific ad as a precaution.

You use the same formula to determine your negative feedback rate as you would for calculating the engagement rate of a Facebook post (i.e., amount of activity divided by impressions).

Under Negative Feedback, add the totals from all four categories:

Hide this post
Unlike Page Hide All Posts Report as Spam

After that, divide the result by the total number of people reached.

You can check if there were any specific advertising that caused your account to be shut down once you calculate your negative feedback %. If none of your ads have received a lot of bad feedback, it’s likely that your account was suspended because you didn’t follow Facebook’s advertising policies.

Red Flag: You Violated Facebook Advertising Policies

“Our Advertising Policies provide guidance on what forms of ad material are allowed,” Facebook says. Each ad is checked against these criteria when advertisers submit an order.”

Start learning about Facebook’s Advertising Guidelines today if you haven’t already. It’s the full Facebook advertising regulations in one place. Everything that is or is not permissible. Everything that is ambiguous or raises a large red flag.

Most people believe they can get around the regulations by dancing around them, only to be disappointed when they are caught in a direct violation and lose their account. It’s important to remember that it’s not Facebook that’s the problem; it’s you. Ad accounts are rarely disabled for no apparent reason.