Gamestop Career and Employment – In the video game retailing industry, GameStop has the highest score. It is the largest retailer of new and used games, hardware, entertainment software, and accessories, operating under the GameStop, EB Games, and Micromania labels.
It has almost 6,700 locations in the United States, Europe, Australia, and Canada. A bulk of GameStop’s revenue is produced from sales of new and used video games and accompanying software, which accounts for about 4,500 goods, including over 3,000 used video game titles.
Publishers’ downloadable add-on content is also sold by the corporation. GameStop offers GameStop TV at many of its shops and publishes Game Informer, a video game magazine with 7.2 million subscribers. Gamestop Career and Employment
Despite the bleak sales forecasts for retailers in recent years, GameStop has seen its highest revenue growth during and after the recession. It is experiencing the most growth in used video game products as it attracts more economical customers who want to stay in the game even on a restricted budget. Revenue from used things increased from 23 percent in 2009 to 28 percent in 2012. Gamestop Career and Employment
Because of its availability and cost-effectiveness, more consumers are turning to old video game items rather than new ones. That’s good news for GameStop, because secondhand games are the company’s most profitable area (thanks to higher gross margins). GameStop continues to target serious gamers as well as niche clients who buy games as gifts during the holidays to maintain its position in new and secondhand gaming.
Those looking for the latest and best video game software continued to shop at GameStop, which saw new video game software contribute another 42 percent of its 2012 revenue. However, sales of GameStop’s lower-margin new video game hardware product sector fell slightly (21 percent in 2009 to 17 percent in 2012). The corporation attributes the sales declines to weaker consumer demand and price cutbacks on hardware units. However, GameStop was unaffected by the fall in new hardware sales because the devices create a high single-digit profit margin for the retailer.
GameStop has locations in the United States, Europe, Australia, and Canada. GameStop has continued to expand its operations in the United States and internationally, but the majority of its recent revenue growth has come from outside the United States. The company has seen revenue growth in Europe, which has helped to balance sales decreases in the United States due to lower demand. GameStop has been able to sustain its overall store growth plan by increasing its store count worldwide.
While expansion slowed to a modest net 13 locations from 2011 to 2012, the company has grown aggressively for several years to achieve its current shop count. In 2010, GameStop opened more than 220 new locations across the US (107 in the US, 88 in Europe, 17 in Australia, and eight in Canada). Nonetheless, this is a small increase for GameStop, which added 674 new locations in 2008, 586 in 2007, and 421 in 2006. (For those unfamiliar with GameStop, it was a considerably smaller player in town just seven years ago.) In 2005, GameStop doubled its size by purchasing Electronics Boutique, a competitor.) Gamestop Career and Employment
Mergers & Acquisitions
GameStop is also eyeing the online gaming market for expansion. Spawn Labs, which produces peer-to-peer game streaming technology, was bought by the firm in 2011, allowing gamers to access their video games and play with others (through an Internet-connected device) even while they are away from home. Game developers buy Spawn Labs’ streaming software. Spawn Labs’ experience in virtualization is critical to boosting GameStop’s online gaming products, so the company is being integrated into GameStop’s research and development team.
In 2011, GameStop also bought the Impulse subsidiary of Stardock Systems, a software business whose online distribution platform allows gamers to buy and download games to their PCs. With Spawn Labs on board, Impulse now offers over 1,100 titles, a number that is set to expand. Prior to these acquisitions, GameStop bought Kongregate, a gaming site for social gaming that was created in 2007 and has a monthly user base of 10 million people, in 2010. Kongregate operates as a wholly-owned subsidiary of GameStop and has its headquarters in San Francisco as part of the deal. Gamestop Career and Employment
Sales & Marketing
The organization claims itself to be a gaming destination. It cultivates relationships with video game fans with its PowerUp Rewards loyalty program (established in 2010), which allows customers to trade in used games for store credit toward future purchases.
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