How to Sell on Facebook Marketplace.
After you’ve created a Facebook Shop, add Marketplace as a sales channel to increase your store’s visibility. More than one-third of US Facebook users purchase and sell on Marketplace each month, according to Facebook data. Facebook Marketplace was originally intended to be a peer-to-peer shopping platform, but it has since evolved to include merchant sales.
The biggest benefit of using Marketplace is that you may expand your store’s reach in your local neighborhood. You can also reach out to buyers on Facebook, where they’re already looking at things, and use Facebook’s real-time messaging to respond to questions and provide relevant information like pricing and description. Finally, mobile-friendly listings allow you to reach a wider audience.
Following the procedures mentioned below, you can easily add Marketplace as a sales channel. Please keep in mind that depending on the eCommerce platform you’re using, some stages may differ. We also recommend that you check the guidelines provided by your partner platform or connection.
Read also:Â Start Marketing on Facebook | FB Marketing Trends 2021
1. Enable Checkout on Facebook for Your Shop
- Navigate to the Commerce Manager.
- Choose a store.
- Select Settings from the left-hand menu.
- Go to Business Assets and choose it.
- Enable Marketplace should be selected.
And that’s all there is to it! Within 24 hours, listings are authorized and begin to appear on Marketplace. All listings, like Facebook Shop products, must adhere to Facebook’s Commerce Policies and Community Standards.
2. Add Marketplace as a Sales Channel for Your Facebook Shop
Before you begin, set up a Facebook checkout for your store. If you have a Shopify store, set up a checkout on Facebook first so customers can complete purchases directly from Marketplace.
Facebook will handle and issue reimbursements, while Shopify will continue to manage store inventory and orders.
3. Advertise Your Store or Products on Marketplace
Even if you don’t plan to publish directly on Marketplace, consider advertising once you’ve added Marketplace as a sales channel to reach more customers. Listing an item for sale isn’t as effective as placing a sponsored ad that appears when people are shopping on Marketplace. When consumers use the Facebook app on their phones to shop on Marketplace, they see Marketplace adverts.
To make an ad for Marketplace, follow these steps:
Select your ad aim in Ads Manager. Continue by pressing the Enter key.
Select your travel destination.
Choose your target market and identify your audience.
Select either Automatic Placements or Edit Placements from the drop-down menu.
Because your ad will display on Marketplace and all other compatible placements on Facebook, Instagram, Messenger, and Audience Network if authorized and compatible with your settings, Facebook recommends automatic placement ads.
Make a budget and a schedule for yourself.
Select the creative format for your ad. Follow the video and image specifications that have been recommended.
After you’ve finished putting up your ad, click Place Order.
Read also:Â Facebook Marketplace for businesses
Bottom Line
Using the Shop function offered with every free Facebook business page, you can sell things straight to your Facebook audience. The easiest Facebook Shop solution is to use an online store platform that integrates smoothly with Facebook, especially if you’re new to eCommerce. Following that, Facebook offers a variety of free and paid marketing options for promoting your Shop. You’ll see your Facebook audience increase and, more significantly, you’ll start making sales with a robust eCommerce platform and a decent marketing campaign.
Businesses selling products on a Facebook Shop should use an eCommerce platform; however, businesses selling on various channels, such as Facebook, Amazon, Google, and their own websites, should use an eCommerce platform. Shopify and BigCommerce are Facebook partner platforms that are among our top eCommerce platform recommendations.
How to Sell on Facebook Marketplace.
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