How to Sell on Facebook Marketplace.
To boost your store’s visibility, add Marketplace as a sales channel once you’ve launched a Facebook Shop. According to Facebook data, more than a third of US Facebook users buy and sell on Marketplace each month. Facebook Marketplace started off as a peer-to-peer marketplace, but it has since expanded to include merchant sales.
The most significant advantage of using Marketplace is that it allows you to broaden your store’s reach in your immediate area. You may also contact buyers on Facebook, where they’re already looking at items, and use Facebook’s real-time messaging to reply to questions and provide relevant information such as pricing and descriptions. Finally, mobile-friendly listings provide you access to a larger audience.
You can easily add Marketplace as a sales channel by following the steps outlined below. Please keep in mind that some processes may alter based on the eCommerce platform you’re utilizing. We also suggest that you
1. Enable Checkout on Facebook for Your Shop
- Go to the Commerce Manager tab.
- Select a shop.
- From the left-hand menu, choose Settings.
- Select it from Business Assets.
- Select Enable Marketplace from the drop-down menu.
That’s everything there is to it! Listings are approved and begin to display on Marketplace within 24 hours. Facebook’s Commerce Policies and Community Standards apply to all listings, including Facebook Shop products.
Read also: How to Sell on Facebook Marketplace Safely – Selling on Facebook Marketplace Tips
2. Add Marketplace as a Sales Channel for Your Facebook Shop
Set up a Facebook checkout for your store before you begin. Set up a checkout on Facebook first if you have a Shopify store so customers can finish purchases directly from Marketplace.
Shopify will continue to manage store inventory and orders, while Facebook will handle and issue reimbursements.
3. Advertise Your Store or Products on Marketplace
Consider advertising once you’ve included Marketplace as a sales channel to reach additional clients, even if you don’t plan to publish directly on Marketplace. Placing a sponsored ad that appears when people are shopping on Marketplace is more effective than listing an item for sale. Customers who shop on Marketplace through the Facebook app on their phones will see Marketplace advertisements.
Follow these steps to create a Marketplace ad:
- In Ads Manager, choose your ad’s goal. Press the Enter key to continue.
- Choose a travel destination.
- Determine your target market and target audience.
- From the drop-down menu, choose either Automatic Placements or Edit Placements.
- Facebook promotes automatic placement advertisements since your ad will appear on Marketplace and all other compatible placements on Facebook, Instagram, Messenger, and Audience Network if permitted and compatible with your settings.
- Make yourself a budget and a schedule.
- Choose a creative format.
See also: How to Sell on Facebook Marketplace | Sell On Marketplace Facebook
You may sell items directly to your Facebook audience by using the Shop feature included with every free Facebook business page. If you’re new to eCommerce, the easiest Facebook Shop solution is to use an online store platform that interacts seamlessly with Facebook. Following that, you may promote your Shop on Facebook using a range of free and paid marketing strategies. With a solid eCommerce platform and a good marketing campaign, you’ll watch your Facebook following grow and, more importantly, you’ll start making sales.
Businesses who sell products through a Facebook Shop should utilize an eCommerce platform; however, businesses that sell through many channels, such as Facebook, Amazon, Google, and their own websites, should use an eCommerce platform. Facebook partner platforms Shopify and BigCommerce are among our top eCommerce platform suggestions.
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