How to Sell on Facebook Marketplace in 2021
Facebook is an important venue for marketers wanting to promote their products to specialized audiences.
The Facebook market, which was once merely a peer-to-peer marketplace, has now evolved into a full-fledged marketplace. As the retail sector becomes more omnichannel, with more and more options to sell in various locations, Facebook Marketplace allows marketers to capitalize on existing Facebook discussions.
Over 800 million individuals visited Marketplace each month to look for, buy, or sell items as of October 2018, enabling businesses the chance to boost product discovery and sales in a place where their customers are currently shopping.
Bear in mind that Facebook Marketplace is actually only open to merchants in the United States.
Read also: Item For Sale Marketplace – My Items For Sale on Marketplace in Facebook
What is Facebook Marketplace?
Here’s everything you need to know about Facebook Marketplace so you can get started right away.
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A marketplace is a convenient location for people to search, buy, and sell products.
Filtering results by location, category, and price makes it easier for people to find what they’re looking for.
By listing on Marketplace, you can reach customers where they are already.
Facebook Marketplace Categories
Items in the following categories can be listed by individuals and brands:
- Classifieds.
- Clothing & Accessories.
- Deals.
- Electronics.
- Entertainment.
- Family.
- Hobbies.
- Home & Garden.
- Housing.
- Vehicles.
Shoppers may display specific categories, all categories, or search for a specific product.
How to Sell on Facebook Marketplace in 2021
- Orders must be shipped within three days and delivered within seven days.
It is important for brands that make handmade goods to change the amount available to account for any supply and demand issues.
- Not every eCommerce site integrates with Facebook Marketplace.
The following are the eCommerce sites with which Facebook Marketplace has collaborations.
- BigCommerce.
- ChannelAdvisor.
- ShipStation.
- Shopify.
- Zentail.
- Quipt.
- CommerceHub.
- Buyers can communicate and send messages in large numbers.
“For some people, Facebook Marketplace is indeed a novel concept. “Be patient in educating your customers by answering questions politely and promptly,” said Danette Martin, owner of Sweetums Signatures, a custom decal company.
As with every advertising site, you can receive requests from people who want to purchase your product or from people who have already purchased and are arranging delivery.
You’ll want to quickly perfect the sound and communication templates for customer pre-and post-purchase inquiries.
Customer service experiences are an often-overlooked opportunity to showcase the brand’s voice and truly delight customers.
The Benefits of Selling on Facebook Marketplace
Facebook Marketplace makes it easy to learn about a business and its products.
- Extended reach.
Marketplace retailers will be able to sell their brand and merchandise on the site.
- Personalized customer experience.
Facebook Marketplace shows products that are valuable to consumers, assisting the company in locating the appropriate customers.
This means that the product is seen by the right people, increasing the chances that the interaction will result in a purchase.
How to Sell on Marketplace
Selling on Facebook Marketplace is simple, but the process varies depending on whether you are a merchant or a person. In this post, we’ll look at both.
Facebook Marketplace Rules
View the Facebook Marketplace Commerce Policies to learn more about Marketplace, including what types of goods are permitted and prohibited.
The Commerce Policies apply to marketplaces, buy and sell events, page shops, and Instagram Shopping.
- Certain items cannot be sold.
Facebook keeps a list of products that aren’t permitted to be sold on Marketplace. There are some examples:
- Adult products or services.
- Alcohol.
- Animals.
- Digital media and electronic devices.
- Event tickets.
- Gift Cards.
- Healthcare items (thermometers, first-aid kits, etc.).
- Illegal, prescription, or recreational drugs.
- Tobacco products or tobacco paraphernalia.
- Unsafe supplements.
- Weapons, ammunition, or explosives.
- You must sell a physical item.
Anything that isn’t a physical object that can be purchased cannot be sold. As an example:
- “in search of” posts.
- lost and found posts.
- Jokes.
- News.
Housekeeping and event pass, for example, are only available on the marketplace in conjunction with one of Facebook’s partners.
- The item’s description must correspond to the picture.
The images you upload for the item must fit the title and description you give it.
- Before-and-after pictures are prohibited.
There can’t be a picture before or after a Facebook item (example: a photo showing weight loss).
Facebook has gone to great lengths to ensure that the Marketplace is a safe online marketplace where people can buy and sell goods.
If your item is delisted and you think you did not breach Facebook’s Commerce Policies, you can appeal the decision, and Facebook will reconsider.
You have the ability to report both the item and the seller if you come across an item for sale that you feel violates Facebook’s Community Standards or the Commerce Policies.
Summary
As of October 2018, over 800 million people worldwide used Marketplace on a monthly basis to browse, buy, or sell goods.
As competition intensifies and omnichannel strategies become more popular, retailers are looking for new ways to diversify their delivery channels, such as tapping into existing networks and online platforms.
People may use Facebook Marketplace to find, buy, and sell goods. You can reach consumers by listing on the marketplace.
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