How to Sell on Facebook Shops and Facebook Marketplace


How to Sell on Facebook Shops and Facebook Marketplace.

As online buyers become more familiar with social commerce, it will be advantageous for shops to learn how to sell on Facebook in addition to having an online store. Facebook Shops and Facebook Marketplace are two options for selling on Facebook.

Small companies may use Facebook Shops to create a single online store that their consumers can visit on both Facebook and Instagram.

You can now sell things using WhatsApp, Messenger, and Instagram’s chat features, as well as tag products during Facebook and Instagram, live streams, which will direct customers to a product purchase page.

Meanwhile, Marketplace is a Facebook page where users can find, buy, and sell products. This feature is available to both individuals and corporations.

You can sell as a business on Marketplace if you have a Facebook business profile and a Facebook Shop with checkout (currently limited to US merchants).

Read also: How to Use Facebook Marketplace 2021 – Facebook Marketplace | Facebook Marketplace Near Me

How to Set Up a Facebook Shop

You’ll need a specific Facebook profile for your business to sell things on Facebook (not your personal page). After that, you can either connect your ecommerce platform to Facebook or manually create your Facebook Shop. Finally, to increase sales, you’ll want to advertise your products and your Facebook Shop with advertisements, promotions, and boosted posts.

In six easy steps, you may start selling things on Facebook:

1. Set Up Accounts & Check Compliance

Before you start creating your Facebook Shop, double-check that:

Your company provides physical products that adhere to Facebook’s merchant agreement and commerce regulations.

You explore creating an Instagram business account that is linked to a Facebook Page you control because you might need it to help sell things, and both apps function well together to do so. Learn how to create an Instagram business account.

You work as a Business Manager administrator.

Your Facebook Page and (if you have one) Instagram business account are linked to the same Business Manager account.

For your Facebook Page, you have the ability to manage permissions.

Note that if you already have a shop on Facebook or Instagram, it will be converted to the new Shops experience immediately. In a similar method, but on a different platform, you can set up Instagram Shopping.

2. Create a Facebook Business Page

You’ll need to build a free Facebook Page for your business before you can set up a Facebook Shop. Because it’s only available on Pages, you can’t open a Facebook Shop using a personal Facebook account.

It’s simple to create a Facebook Page; simply select Page from the dotted Menu symbol at the top of your Facebook account.

Having a Page has a number of marketing benefits over having a personal account, including:

  • Providing a means for customers to find your company and keep up with your professional posts
  • Providing you with a plethora of unrestricted marketing opportunities
  • Offering a wide range of low-cost advertising options
  • Allowing you to sell your products to a massive audience of over 2.9 billion Facebook users directly from your Facebook page.

Read also: Facebook Marketing 2021 | Facebook Marketplace | Facebook Marketing Trends 2021

3. Set Up Your Commerce Manager

Whether you have an existing online store on a different platform or plan to use Facebook Shops exclusively, you need to set up your Commerce Manager. This is where you will initially set up your Facebook Shop or connect your ecommerce platform.

Follow the steps below:

  1. Log in to the Commerce Manager.
  2. Click Get Started under Get started with Shops.
  3. You have three checkout methods where you want your customers to complete their purchase: your website, direct or checkout on Facebook or Instagram, and messaging.
    • When you choose the checkout on another website option, customers can browse your shop on Facebook. When they check out, they will be directed to your website from an item’s detail page. Choose this option if you already have an existing online store. You would need to integrate your store into Facebook (this will be discussed in the next section).
    • When you opt for checkout with messaging, you can direct buyers to message your business on Messenger or WhatsApp to complete their payment. With this option, you will need to set up your own way to process payments and fulfill orders. If you want to fulfill orders on WhatsApp, you will need a WhatsApp business account in the same Business Manager account as your shop and set it up as the primary contact method for your Shop.
  • When you select checkout with Facebook or Instagram, customers won’t be directed to another website and can check out directly. This functionality is currently only available to merchants in the United States and needs a Commerce Account. Selling costs apply, and payouts are issued in eight to ten business days if you pick this option.
    • You are required to present the following information to set up checkout on Facebook or Instagram:
      • Business category and type
      • A business address in the US
      • US bank account details for collecting payouts
      • A State Tax Registration Number for every state where the business operates, for tax purposes
      • A Federal Tax Identification Number that matches the business representative’s name for financial reporting
      • A business representative’s personal or business identity information to verify the authenticity of the business
      • Shipping options, return policy, and a customer service email to set up customer service
  1. Select the Business Page that you want to add your shop to.
  2. Fill in the requested information under Account details.
  3. Under Where people can view your shop, select whether you’d like your shop to be based on your Instagram business profile, your Facebook Page, or both.
  4. Under Add a catalog, select an existing product catalog or create a new one. If you don’t have a catalog yet, you won’t see this step. Facebook will create a catalog for you automatically and you can see it in the Commerce Manager called “Items for (name and ID of your Page).” You can add your items later when you’ve finished setting up your shop.
  5. Check your shop details, review the Merchant Agreement and click Create Your Shop.

Read also: Start Marketing on Facebook | FB Marketing Trends 2021

4. Evaluate Your Options for Selling on Facebook

After you’ve set up your shop, you’ll want to consider your alternatives for selling on Facebook. For selling your products on Facebook, you have two options: use the fully integrated Facebook Shop or connect your existing web store to Facebook and sync your products.

Free of charge, you can add things for sale to your Facebook Shop. Facebook includes step-by-step instructions that will guide you through the process. This may be all you need if you simply sell a few things or only wish to sell through a Facebook Shop.

One disadvantage is that you must manually manage orders, which might take a long time if you have a large number of products to move. Another disadvantage is that you can only sell your things on Facebook, leaving you with no other options for sales. The ecommerce platform option provides you with a plethora of additional selling options as well as a suite of time-saving order administration tools.

Are you unsure whether eCommerce software is best for your business? Check out our top e-commerce software recommendations.

5. Add Products to Your Catalog

You may start adding products to your catalog once you’ve set up your Commerce Manager account and connected your Facebook Page.

All of your product information (such as product titles, photos, prices, descriptions, and so on) and inventory may be accessible in a Facebook catalog.
The Catalog Manager tool allows you to manage your catalog. In Commerce Manager, go to the Inventory tab to get to it.
A catalog can only be created for physical objects. Apps, software, and services, for example, are not eligible.

You can add products to your catalog in a variety of ways. The approach you choose is determined by a number of criteria, including the amount and kind of your inventory, as well as how frequently it changes.

  1. Log in to Commerce Manager.
  2. Click on Catalog.
  3. Click on Add products.
  4. Select Add manually.
  5. Enter product information in the corresponding fields.
  6. Add categorization details about the product, such as its condition, brand, and tax category.
  7. Add delivery options and return policy information.
  8. Add options for any variants, such as colors or sizes.
  9. Once you’ve finished, click Add product.

6. Market Your Products for Facebook Shop Success

Your Facebook Shop products are prepared and ready to be promoted to your many Facebook fans and potential consumers. You can easily and quickly select certain goods or groups of products to market via Facebook posts and advertisements because your products are already stored on Facebook. Then, both naturally and through sponsored promotion, you can sell your products.

How to Sell on Facebook Shops and Facebook Marketplace

Read also

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