The Ultimate Guide to Facebook Carousel Ads – Carousel advertising on Facebook are a highly engaging and entertaining method to promote your brand.
These advertising can also attract up to 10 times more traffic to sponsors’ websites than static sponsored posts on Facebook, according to Kinetic Social data. And LOVOO discovered that compared to single picture mobile app advertisements, they achieved a 72 percent greater click-through rate.
It’s evident that these commercials have a lot of promise, but how can you make the most of them? We’ll go through not just how to make a carousel ad, but also how to get the most out of them in this tutorial.
Let’s get this party started.
What are Facebook Carousel Ads?
Advertisers can use the Facebook carousel-style to show 3-5 photos, headlines, links, or calls to action in a single ad unit on both Facebook and Instagram.
They may have shown on your newsfeed.
Users on mobile can swipe through the cards, while desktop users can use the left and right arrows to navigate between photographs.
5 ways you could use Facebook Carousel Ads
Carousel advertisements are incredibly adaptable and may be utilized in a variety of ways. While many businesses use this form of ad to market products, it also gives you the chance to highlight your brand’s individuality and tell a story.
I’d like to highlight five different methods you can use Facebook Carousel Ads in this section.
1. Highlight a product
Tieks is a ballet shoe specialist who used carousel advertising to promote one of their products. Each ad card focused on a different component of their sneaker, and they used the headline writing to give each image additional depth.
2. Illustrate how to use a product
Tyme Hair employed carousel commercials to explain how one of their products can be used. They used each card of the commercial to provide a process with a related graphic to demonstrate how their curling irons worked.
3. Tell a story
Stories are a fantastic method to spread your brand’s message and engage with your customers. Carousel advertising were employed by Project Repat, a company that makes quilts out of old t-shirts, to tell the story of how your memories may become a quilt.
4. Product tour
Deezer, a music app, has employed carousel cards in the image below to offer people a taste of the in-app experience before they ever download it. Each card of the advertisement summarized a feature of the program, giving users a solid picture of what to anticipate from it.
5. Share an article
Carousel ads are a fantastic method to promote and share articles. Precision Nutrition, for example, shared articles from their website about healthy eating for athletes, which resulted in 6,000 new email signups.
How to create a carousel ad
It only takes a few simple steps to create a carousel ad, and I’d love to share how you can create these ads from your Facebook Page and also from Adverts Manager.
From your Page
To make a carousel ad from your Page, go to the top right corner of the page and click the ‘Promote’ button, then choose ‘Promote your website’:
Next, an Ads window will appear; click the ‘+’ button in the ‘Images’ portion of this window to add numerous cards to your carousel:
After you’ve added the amount of cards you want (anything from 3-5), you can customize each one with an image and headline. When your ad is complete and ready to go, fill out the Audience, Budget, and Duration areas, then select ‘Promote’ to make it live.
Pro tip: If you need to crop an image, click Reposition Image to drag and drop the Crop Image tool onto the part of the image you want to show.
From Adverts Manager
To start a carousel ad campaign from Facebook Adverts Manager, go to the campaign objective page and select either “Send people to your website,” “Increase conversions on your website,” or “Get installs of your app.”
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Step 1: Create Advert
Step 2: Choose the objective
Step 3: Select audience and budget
Step 4: Select advert creative
This is where your carousel will be created. To create a carousel ad, go to the advert creative screen and select ‘Multiple images in one advert.’
You’re ready to go live with your ad once you’ve uploaded your creative.
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