How To Sell on Facebook Marketplace: A New 2021 Growth Channel


How To Sell on Facebook Marketplace: A New 2021 Growth Channel – Imagine relaxing on your sofa after a hard day at work, only to find that your television only has one channel. You’d be perplexed, irritated, and frustrated.

People react better when given choices, and it’s even better when those choices are related to things they already do.

When Blockbuster was still around, we’d get our popcorn and candy and go pick out a movie. It’s rational.

  • When you’re in an Uber, why not order Uber Eats? Yes, of course.
  • While staying in your AirBnb, why not book an AirBnb experience? Yes, of course.
  • Renting a car and a hotel at the same time? So easy.

It’s the same with deciding on your sales channel strategy: you want to offer your customers a variety of options.

Why Facebook Marketplace?

Facebook is an important platform for businesses looking to market their goods to specific markets.

Facebook Marketplace, which was previously only available as a peer-to-peer shopping marketplace, has now grown to include merchant selling.

As the retail landscape becomes more omnichannel, with more and more options to sell in various markets, Facebook Marketplace allows brands to draw on the existing Facebook interactions.

More than 800 million people use Marketplace each month to search, purchase, or sell goods, according to data from October 2018, offering retailers the ability to drive discovery and sales of key products in a location where their customers are already shopping.

What is Facebook Marketplace?

The marketplace is a convenient destination for people to discover, buy and sell items.

People can find what they’re looking for by filtering their results by location, category, and price.

By listing on Marketplace, you can reach buyers where they already are.

Facebook Marketplace Categories

People and brands may list items in the following categories:

  • Classifieds.
  • Clothing & Accessories.
  • Deals.
  • Electronics.
  • Entertainment.
  • Family.
  • Hobbies.
  • Home & Garden.
  • Housing.
  • Vehicles.

Shoppers can view certain categories, view all categories, or search for a particular product.

Things To Consider When Selling on Facebook Marketplace

1. Orders must be shipped within 3 days and received within 7 days.

For brands that produce handmade products, it’s important to adjust the amount available to account for supply and demand issues.

2. Not all e-commerce platforms sync with Facebook Marketplace.

Below are examples of eCommerce platforms Facebook Marketplace is partnered with.

  • BigCommerce.
  • ChannelAdvisor.
  • ShipStation.
  • Shopify.
  • Zentail.
  • Quipt.
  • CommerceHub.

3. There will be lots of communication/messages from buyers.

On Marketplace, as with any other distribution platform, you’ll get inquiries from people who are interested in buying your product or who have already bought it and are finding out how to get it.

For pre-and post-purchase inquiries, you’ll want to quickly perfect the sound and contact models for customers.

Customer service interactions are an underutilized platform for displaying the brand’s personality and delighting customers.

The Benefits of Selling on Facebook Marketplace

Facebook Marketplace offers an easy way to help increase the discovery of a brand and its products.

1. Extended reach. How To Sell on Facebook Marketplace: A New 2021 Growth Channel

Retailers on Marketplace will be able to get their brand and products into the marketplace.

2. Personalized customer experience.

Facebook Marketplace helps the company find the right customers by surfacing items that are important to them.

This ensures that the product is seen by the right people, increasing the chances that the connection will lead to a purchase.

How to Sell on Marketplace

Selling on Facebook Marketplace is an easy process, but it is different for merchants versus individuals. Here, we’ll take a dive into both. How To Sell on Facebook Marketplace: A New 2021 Growth Channel

For BigCommerce merchants:

According to Danette Martin, owner of Sweetums Signatures, integrating the Facebook Marketplace into your BigCommerce store is easy. “It’s incredibly easy — and it only takes about 10 minutes. You create an account, sync your store, and instantly have a presence with immediate sales.”

Before you begin, make sure your store is ready for the sync by ensuring that your inventory is current and correct. How To Sell on Facebook Marketplace: A New 2021 Growth Channel

Navigate to your Channel Manager in your BigCommerce store control panel and pick the Facebook icon.

You’ll see a box that explains the Marketplace rules after that. You’ll be able to express your interest by clicking a button here.

You’re done after tapping.

You’ll now be in Facebook’s Marketplace review phase, where they’ll assess if your goods are appropriate for sale on Marketplace.

This procedure normally takes less than a week to complete.

BigCommerce merchants can currently only enter Facebook Marketplace if they sell in the following categories:

  • Accessories.
  • Apparel (Men & Women).
  • Baby & Kids.
  • Bags & Luggage.
  • Beauty (Women).
  • Home Furnishings.

Facebook Marketplace Rules

View the Facebook Marketplace Commerce Policies to learn more about Marketplace, including what goods are permitted and prohibited. How To Sell on Facebook Marketplace: A New 2021 Growth Channel

Marketplace, buy and sell parties, page stores, and Instagram Shopping are all protected by the Commerce Policies.

1. Certain items cannot be sold.

Facebook maintains a list of items that are not allowed to be sold on Marketplace. These items include:

  • Adult products or services.
  • Alcohol.
  • Animals.
  • Digital media and electronic devices.
  • Event tickets.
  • Gift Cards.
  • Healthcare items (thermometers, first-aid kits, etc.).
  • Illegal, prescription or recreational drugs.
  • Tobacco products or tobacco paraphernalia.
  • Unsafe supplements.
  • Weapons, ammunition, or explosives.

Read more:

2. You must sell a physical item.

Anything that isn’t a physical product for sale cannot be sold. For example:

  • “in search of” posts.
  • lost and found posts.
  • Jokes.
  • News.

Services like housekeeping, as well as event tickets, are only available on the marketplace by coordinating with one of Facebook’s partners.

3. The description of the item must match the image.

The photos of the item you upload must match the title and description that you give it.

4. Before-and-after pictures are prohibited.

On Facebook, you can’t display a before and after image of an item, you’re selling (example: a photo showing weight loss). How To Sell on Facebook Marketplace: A New 2021 Growth Channel

The marketplace has gone to great lengths to ensure that it is a convenient place for people to buy and sell things online.

If your item is removed from the Marketplace and you believe you did not breach the Commerce Policies, you can appeal the ruling, and Facebook will reconsider.

If you come across an item for sale that you believe violates Facebook’s Community Standards or the Commerce Policies, you can report the item and the seller.

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