How To Sell on Facebook Marketplace – Imagine relaxing on your couch and turning on your TV after a day at work, only to find that it only shows one channel.
You would have been puzzled, angry, and disappointed.
When they have choices, people react better, and it’s even better when those options match with things they already do.
Back in the day, the Blockbuster was around, when picking out a flick, we would grab our popcorn and candy. This makes sense.
- When in an Uber? Order Uber Eats? Sure. Oh, sure.
- Booking an Airbnb experience or booking an Airbnb experience? Sure. Of course.
- Pairing car rentals and hotel rentals? Yeah, so easy.
It’s only the same to decide your sales channel strategy: it’s necessary to offer a balance of choices to your shoppers.
Fewer and fewer shoppers are spending their money in person, opting instead for online transactions, according to the BigCommerce 2018 Omnichannel Study.
From a demographic standpoint, in a six-month span, only 9.6 percent of Gen Z respondents bought an item in a physical store. This is considerably less than the buying of products in a physical store by older generations, considerably less than their older generations (Millennials at 31.04 percent, Gen X at 27.5 percent, and Baby Boomers at 31.9 percent respectively).
Why the Marketplace on Facebook? | How To Sell on Facebook
For brands interested in marketing their goods to targeted customers, Facebook is a valuable tool.
Facebook Marketplace, previously only available as a peer-to-peer shopping marketplace, has grown to include merchant selling.
Facebook Marketplace provides brands a chance to capitalize on the conversations already taking place on Facebook as the retail landscape becomes increasingly omnichannel with more and more possibilities to sell in different places.
Each month, more than 800 million individuals worldwide use Marketplace to search, purchase or sell goods as of October 2018, offering distributors the ability to drive discovery and sales of key products in a location where their customers are already shopping.
Bear in mind that only US merchants currently have access to the Facebook marketplace.
To take advantage of the Facebook marketplace now, here’s what you need to know.
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What is Facebook Marketplace?
A marketplace is a convenient place for people to search, purchase, and sell goods.
By filtering their results by location, category, and price, people can find what they’re searching for.
You will hit customers where they are already by selling on the Marketplace.
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Categories for the Facebook Marketplace
In the following categories, people and brands may list items:
- Apparel & Accessories.
- Garden & House.
- Shoppers are permitted to select those categories, view all categories, or search for a specific product.
Stuff to remember on the Facebook Marketplace when selling
- Orders must be delivered within 3 days and collected within 7 days, respectively.
It is necessary to adjust the amount you have available to solve any supply and demand problems for brands that produce handmade products.
- Not all Facebook Marketplace e-commerce sites synchronize.
Examples of e-commerce sites with which Facebook Marketplace is associated are below.
- There will be plenty of contact/messages from customers.
A fresh idea for some customers is still the Facebook Marketplace. “Be patient in educating your customers by answering questions in a professional and timely manner,” said Danette Martin, who owns the Sweetums Signatures custom decal business.
As with any distribution platform, you will receive questions on Marketplace from individuals who are interested in buying your items, or from individuals who have already bought and arranged how the item will be received.
For pre-and post-purchase inquiries, you’ll want to quickly perfect the sound and contact models for clients.
Customer service engagement is an often-underused way to make the voice of your company shine and genuinely satisfy customers.
The Benefits of Facebook Marketplace Sales
Facebook Marketplace is a simple way to improve a brand’s discovery and its goods.
- Reach expanded.
Marketplace retailers will be able to put their brands and goods into the marketplace.
- Personalized experience with clients.
Facebook Marketplace offers consumer-relevant items that help the company find the right customers.
This helps ensure that the right audience sees the product, eventually resulting in an improved likelihood that the interaction will lead to a purchase.
How To Sell on Facebook marketplace
It’s an easy process to sell on Facebook Marketplace, but for merchants versus individuals, it is different. Here, we’ll dig into both of them.
For merchants from BigCommerce:
According to Danette Martin, owner of Sweetums Signatures, integration of the Facebook marketplace into your BigCommerce store is fast. It’s incredibly easy, and it could take 10 minutes, maybe. You set up your account, sync your shop, and with instant sales, you have an instant presence.
Make sure you ready your store for the sync before you get started by ensuring your inventory is up-to-date and precise.
Navigate to your Channel Manager from your BigCommerce store control panel and choose the Facebook icon.
From there, you’ll see a box detailing the Marketplace Rules. Here, you will have the possibility to click on a button to indicate that you are interested.
You’re all set after tapping.
You will now be in the Marketplace evaluation process for Facebook, which allows them time to decide whether or not the goods are appropriate for marketplace sales. How To Sell on Facebook
- Marketplace rules | What are the Marketplace Rules?
- What is the business manager? | Your Facebook Company Manager guide
This method usually takes less than a week.
Currently, access by BigCommerce merchants to Facebook Marketplace is restricted to that selling in the following categories:
- Clothing (Men & Women).
- Baby & girls.
- Bags & Baggage.
- Beauty (Women).
- Home Decor.
These merchants expanded with the marketplace for Facebook
By using Facebook Marketplace as a new platform for sales, merchants around the US have an opportunity to expand their scope, get more purchases, and develop their brand.
The addition of Facebook Marketplace is simple for BigCommerce merchants, with built-in help and growth coaching available to assist with implementation. Learn two tales of success below. How To Sell on Facebook
- Signatures of Sweetgum.
How To Sell on Facebook– Sweetums Signatures, a family-owned company since 2007, offers custom-made, inexpensive vinyl stickers and decals for all forms of houseware. BigCommerce approached her about possibly listing Sweetums goods on Facebook Marketplace as owner Danette Martin was setting out her 2019 marketing plans.
“I was approached by BigCommerce at first, not really knowing about the potential. We discovered that Facebook Marketplace has $0 listing fees with an automated data feed from BigCommerce after more analysis. It really was a no-brainer. Danette Martin, Director, Sweetums Signatures
Sweetums was immediately able to make her inventory available for purchase after merging Facebook Marketplace with the BigCommerce store, and it saw success instantly, including a 33 percent rise in revenue year-over-year.
“We have significantly expanded our revenues. It has also provided a better presence to our Facebook Business page,’ said Danette.
She will soon extend her product offering to include engraving as she continues to see progress in her business.
- Hats Infinite.
How To Sell on Facebook – Hats Unlimited has sold a wide range of hats since opening up a store in 1994 with seven locations throughout Southern California.
It chose to begin selling on Facebook Marketplace after looking for a new platform to add attention to the brand.
Libero Gruppioni, Hats Unlimited’s maker, claims that they have been very popular ever since.
We have seen revenue growth of 20-30% in the last few months, directly due to the Facebook marketplace.
Customer interaction on our Facebook page is also strong on posts and in the form of likes on the page.
In addition, in the comments of our store items, we receive a large number of questions every day, which has kept us busy but also gives us a direct point of touch with our customers leading to higher conversion rates.
- LOVE by Spearmint
How To Sell on Facebook – What began as a niche brand of “Made in the USA” blankets, Spearmint LOVE rapidly grew into a brand offering a range of soft items for babies and children.
“Spearmint LOVE is a leading retailer of clothing and accessories for children and babies,” says John Lott, Spearmint LOVE’s CFO and COO.
It was a natural extension to include a Facebook Marketplace.
We concentrate on making it easy to communicate where they are with our partners and making the checkout process as smooth and easy as possible.
To find out more about Spearmint LOVE’s Facebook Marketplace tour,
Q&A from the Facebook Marketplace – How To Sell on Facebook
It’s a big decision to start selling your goods on the Facebook Marketplace, so it’s important to make sure you know all the ins-and-outs of the platform and how it interacts with your e-commerce provider. How To Sell on Facebook
- Does Facebook charge for Marketplace?
Oh, no. Facebook Marketplace charges no listing fees, unlike other marketplaces.
- How do you import Marketplace from Facebook?
Your Facebook app or website on Facebook.com already contains the Facebook Marketplace.
For BigCommerce merchants, via the Channel Manager, you can track your Facebook activity.
- How can I increase Facebook sales in the marketplace?
There are many ways you can edit your Marketplace listing to draw more sellers. Try one of these strategies or more to see how it works.
- Optimize the listing by adding in the title and summary more keywords.
- Write a longer summary of the item with more details.
- Recruit a professional photographer to take shots of your items.
Marketplace Guidelines for Facebook
To learn more about the marketplace, like what kinds of products are allowed and forbidden, see the Facebook Marketplace Commerce Policy.
Marketplace, buy and sell parties, page stores, and Instagram Shopping refer to the Commerce Policies.
- It is not possible to sell certain products.
Facebook maintains a list of products in the marketplace that are not allowed to be sold. Such things shall include:
- Adult goods or facilities.
- Online media and digital computers.
- Tickets for events.
- Gift Cards.
- Healthcare products (thermometers, first-aid kits, etc.).
- Illegal, prescription, or recreational products.
- Tobacco or tobacco paraphernalia goods.
- Unhealthy supplements.
- Guns, munitions, or explosives.
- You’re needed to sell a physical object.
It is not possible to sell something that isn’t a physical product for sale. For instance:
- “in search for” entries.
- missing and discovered entries.
Only by collaboration with one of Facebook’s partners are services such as housekeeping, as well as event tickets, available on the market.
- The item description must match the picture.
The pictures of the item you are uploading must fit the title and description you are giving it.
- Before-and-after photographs are discouraged.
How To Sell on Facebook – Objects on Facebook for sale can not display an image before and after (example: a photo showing weight loss).
Facebook has gone to great lengths in order to guarantee that a platform is a safe place for individuals to buy and sell online.
You will appeal the decision and Facebook will take another look if your item is de-listed and you do not think you have violated the Commerce Policies.
If you come across an item for sale that you feel breaches the Commerce Policies or the Community Standards of Facebook, you have the capacity to report the item and the seller.
More than 800 million individuals worldwide use the marketplace each month to browse, purchase, or sell goods as of October 2018.
Merchants are looking for new ways to diversify their distribution channels as competition grows and omnichannel strategies come into play, including tapping into existing networks and online platforms.
Facebook Marketplace is a platform for individuals to search, purchase, and sell goods. By selling on the market, you can hit consumers where they are already.
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