Instagram TV | How to Use Instagram TV

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Instagram TV | How to Use Instagram TV – Instagram TV, which we all know as IGTV, enables creators to upload vertical, long-form, high-quality images. IGTV enables users of Instagram to create channels that can post videos for between 15 seconds and 10 minutes. Videos that are up to 60 minutes long can be posted by wide accounts. IGTV exists so that consumers can create content that is more compelling to reach their audience. IGTV is worth investigating, because engaging content is what social media is all about.

 How To Find IGTV Videos

Instagram TV – IGTV videos can be found in a few different forms. Instagram initially had an IGTV icon that could be accessed from the home screen by users. Instagram, however, determined that few people actually press that button, so they disabled it in early 2020. As we have continued to work on making it easier for people to create and discover IGTV content, we have found that most people find IGTV content through previews in Feed, the IGTV channel in Explore, the profiles of creators and the standalone app. A Facebook representative told TechCrunch, In the Instagram app, very few people press on the IGTV icon in the top right corner of the home screen.

Now, different options for finding IGTV videos are now available. From the Explore tab, you can browse IGTV images. Instagram TV

Instagram will curate a page of videos for you after clicking on the IGTV button on the explore page. By searching for the creator or Instagram user name, you can also search for a video.

In-feed previews can also be used to locate IGTV images. The ability to post 1-minute previews of IGTV videos in the stream was also added to Instagram in 2019. Your followers will see a one-minute preview when you promote IGTV videos in the feed, then the video will pause at the end of that minute, and followers will need to press the Keep Watching button to continue watching the full IGTV video.

Instagram TV – The video preview will remain on your Instagram page. The IGTV icon in the top corner indicates the difference.

So if you want to promote your IGTV videos in the feed, be sure to pay attention to your posting time and the video cover photo. With IGTV previews in stream, we are making it even easier to discover and watch the latest video content from your favorite follows, according to Instagram.” Instagram also noted that they have seen “viewers spending more time with IGTV and a flood of new original content from creators of all sizes since making the transition in February 2019.

And Instagram updated IGTV in 2020 to allow users to share videos in their posts. The first 15 seconds will be played automatically when users post their IGTV video with their story, and users can add a swipe up link to see the rest of the video. You don’t even need 10,000 followers for IGTV videos to get the swipe up option either!

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The IGTV App

Instagram TV – And of course, if you a huge IGTV fan or creator, you can download the IGTV app.

After signing onto the app, you’ll be taken to your IGTV Home Page. This page lists Creators You Follow at the top in a story-like design. You can click any of those users to be taken to their IGTV Home Page or you can scroll down to see recent IGTV videos from creators you follow.

No matter how you get, once you’re watching a full IGTV video, you can engage with it, just as you would with a regular Instagram post, by liking, commenting, saving and sharing it.

Why Should You Use IGTV?

Instagram TV – You may think IGTV is cool at this stage, but what do you even have to use it for?

To advertisers and small businesses, video is becoming more and more relevant. More than an hour and a half of online video content every day is viewed by the average person and 78 percent of advertisers believe video content gives them a strong ROI.

In establishing a link and telling a story, video is effective. Since humans are visual beings, the brand’s trustworthiness can be enhanced by visual cues. Video is easy for the fans to consume and with 85 percent of people saying they would like to see more video content from brands, it’s becoming a preferred form of content.

The statistics clearly show that a large part of your content marketing and social media strategy should be video content! Instagram TV makes it easy to start using video in the marketing of your social media. Instagram TV

How To Create An Instagram TV Channel

Instagram TV – Now, let’s presume that you took some time to explore IGTV and you are hooked because you know that your followers can make fun and engaging Instagram videos.

It’s time to build a channel of your own! It’s just as easy to do if you haven’t built your channels as it is to watch IGTV.

If you press the ‘Browse’ button, IGTV pulls up the menu and next to the search bar there is a tiny gear button. You’ll be taken to a page to build your channel once you click the button. Your channel will be set up and ready for videos with just a few fast clicks. We told you that it’s fast!. Instagram TV

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