This is Facebook Cover Photo, Group Header Image Size, And Other FB Graphics. If you want to find what size your graphic should be for a Facebook Profile Page Cover Photo it’s quite a challenge. That’s why I made this page. So here it is 851 x 318 pixels.
And if you try to hunt down the same thing for your Facebook Group Header Cover Photo, it’s just as difficult. So here that is too: 821 x 250 pixels.
When updating your group image, FB does give you the chance to move an oversized graphic around, but it’s far better to design it the right size in the first place.
BUT – things get in the way. Here’s a snap of my Profile Cover Photo together with all the dimensions you need:
The above cover photo is for my Facebook profile page and automatically embeds my profile name to the right of my profile image (Quentin Pain).
Your profile picture extends 25 pixels below the bottom of the graphic into the menu bar (as you can see above), and there is also an embedded 2-pixel white border with a thin grey outline added to your picture (this fixed border stops creative designers from doing funky things by merging their picture onto the menu bar and cover graphic, etc. – shame).
If you have a Facebook Business Page (aka Fan Page or Community page etc.) and you want to take full advantage of the space, you’re going to need a slightly different sized image. It’s 820 x 320 pixels.
Next up we have the Facebook Group Cover Photo. If you run a group on Facebook, use the dimensions below to make the best use of the image header area. The size is 821 x 250 pixels.
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So to promote that, I use Facebook marketing to help spread the message. And that means I also need to know the size of my ad images.
Some of the marketing I do is based on Facebook Sponsored Posts. The best results come from videos (at least for now – but it does depend on the video of course!). For a fixed image, Facebook recommends a size of 1200 x 628 pixels.
Below is an example that advertises a Workshop I do for bloggers, online content writers, and freelancers. Luckily, all ad images on FB seem to have the same aspect ratio, which is 1.91:1 (so you can create your ad images at 1200 x 628, and FB will scale them accordingly without losing the aspect ratio).
Advertising with Facebook is a science, and as with all advertising, you must think through the customer journey.
And that depends 100% on the traffic you drive to your ad.
If it’s cold traffic, you’ll need to entice and educate your visitors.
If it’s pre-sold or warm traffic, you need to give them a compelling reason to find out more.
Either way, don’t even think about click-baiting your visitors. Facebook is banning people at a faster rate than ever for trying to game the system.
Just put up the good stuff and be straight (it can be funny or quirky too, but take care).
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